It all depends on where you live, if you are close to a BT exchange (500M) you will find that going with either copper (BT landline which is the same as pipex) or fibre optic (virgin) will be roughly the same but if you live further away your best of with virgin as your never more than 200M away from a fibre link. Virgin (late ntl) have booked there ideas up since ricardo bought it, so try them out for size.