You probably already know that earlier this year UK consumers voted Aldi on to the short list for Supermarket of the Year (run by Which?) and that their panel of experts placed the company in first place, beating M&S and Waitrose on customer satisfaction, value for money, reliability and quality. They won the same award in 2009. Doesn’t get much better than that.
It doesn’t look to me as if they are regarded the same in Germany as they are here., Berlin Information Group’s (whoever they are) cheap and nasty or Which? Supermarket of the Year, take your pick. It’s not a difficult decision for me.
Then there was the blind wine tasting at this years International Wine and Spirit competition. Aldi entered a bottle of their own label £3.59 Tempranillo against French Grand Crus and others costing £30 a bottle. It won the silver medal , Aldi also won another 17 medals at the event including a Shiraz selling for £3.49. Their wine and spirits sales grew by 25.4% in the first 12 weeks of this year.
Aldi on Chadwick Street? Yes please.