No 4 in the Sunday Times Top Track 100 league table means that John Lewis have the 4th highest turnover among the UK’s private companies. So what? Walmart have the second highest turnover among all companies, both private and public, throughout the world so, presumably, that makes Asda far, far better than Waitrose?
So who came first in the Which ”Best Supermarket ” award? Was it not, for the second year running and the third time in the past five years, Aldi? The same company that has just pushed John Lewis off the top of the list as Retailer of the Year in the trade magazine, “Retail Week”, awards. The same company that won The Grocer magazine’s “Grocer of the Year” award in 2013. Sainsbury’s and Morrisons and Asda all had to make acceptance speeches for lesser awards but, yet again, Waitrose failed to reach the podium.
Nowhere in my missive did I compare Waitrose to Aldi, or to Sainsbury's, or indeed to Morrisons (which, incidentally, has lately found itself in a bit of serious schtuck,
The Grocer magazine award or not). I was merely responding to
Simonsaffron's Duke Fame's fatuous claim that Waitrose is worse than the Co-op.
However you make some claims which ought to be clarified to allow the impartial reader to draw an informed conclusion.
While Aldi bagged the top place in Which? magazine's survey this year, it's worth emphasising that
seven consecutive years' winner Waitrose came in second. To clarify, with the exception of 2014, it's won it every year since the award's inception. The Co-op came in last. I'm no ranking specialist, but I'm pretty certain that in a field of more than two entrants 'second' is higher up the table than 'last'.
And
The Grocer magazine? Both Waitrose
and the Co-op 'failed to reach the podium'; so your anti-Waitrose argument is weakened by what some may term 'exclusionary detailing'. I will be interested to read the outcome of the 2014 awards ceremony this coming Tuesday...