I must say I find that surprising. I voted for him precisely because of his views on the EU; not because he stood as a Conservative, and probably would have abstained if there were not a candidate who opposed the EU (although there probably would have been a candidate from UKIP if there had been no other anti-EU candidate). I hope nobody votes for any candidate based on a party manifesto (although I suspect some do). It's always the individual candidate that matters and it's important to know what the views of the candidates are; it's almost impossible to make a sensible decision on who to vote for otherwise.. It is unfortunate (but understandably in the circumstances) that we had no hustings this time, but I was glad to see the hustings for the previous election were well attended, as it's very important to hear what the specific candidates have to say.
Wragg was almost invisible last election. He did nothing. He - like many Tory politicians - refused to do hustings. There was no campaigning on the doorstep. Nothing. We had one whole leaflet in our house and it was highly generic. I remember his "I was a teacher" line (hint - dig into that story and it turns out he was a trainee teacher and left for politics at the end of the course,)
You can do all you want to try and get people to vote on the person rather than the party, but when the person hides away, how do you do that?
And the fact is that you may vote on the candidate, most people don't. Out of the general electorate, the vast majority don't go to hustings, or pay huge attention to the story. They see sound bites on TV, hear snippets on the radio, get told what to believe by the Mail, the Sun and the Express. And that's about it. To do any more requires effort, and most people don't care enough. Hey, 31.3% of people didn't even vote at all election. And that's the lowest number since 1997.